So on the day of the interview i was so excited and nervous to meet him. I don't even know why i was nervous because he is so nice and friendly and he just oozes fashion. The interview was at his store in Portage Place Mall and it could not have been at better place to do our interview. We were surrounded by fashion and his designs. So we sat down or rather stood in a corner and had our interview and i wanted to find out more about his brand and his new collection.
F.S: How did you get into fashion.
Lennard: Fashion just kind of choose me. I wanted to do something in design , my parents are in design , my sister is in design as well. So i knew i was going to do something in design . I love fashion so i kind of knew that this is what i was going to do. So what made me go into fashion, nothing made me go into it. I was just excited about the industry and i wanted to do it and be part of it.
F.S: When did you start the Lennard Taylor brand.
Lennard: I started it a few years ago because i loved making clothing. I started making T shirts and it kind of spiraled from there into a full lifestyle brand of Jeans, Denim , Jackets , Outwear jackets, Leather Holsters of course. I probably started making clothes six years ago.
F.S: In terms of your brand how would describe it in three words.
Lennard: ( he chuckles ) Post Apoplectic Modern. Its kind of how I would describe it in three words. I like to use a distressed kind of edgy look to it, but i also want it to be clean and modern. So that people can wear it at work or wherever they want to.
F.S: Who wears Lennard Taylor.
Lennard: I would say its a 20- 40 year old person who is a free thinker, who wants to stand out in a crowd and who wants to be recognized. Generally 20-40 year old person but its not limited to that demographic because there is a lot of different people that wear the brand.
F.S: Lets talk about your new collection.
Lennard: Yeh my Spring/Summer 2015, the whole collection was designed around people uniting and standing together. Its a timeless collection in the sense that i did not want to use color for the reason that i did not want people to associate it with Spring , Summer, Fall or Winter. I don't see clothing as disposable. I see clothing as something that should last. You do not need a lot of clothing, you need a few good pieces that can work together . That's kind of where my collection was at and it was all pieces that were different but could work together, and you could make several different outfits out of the same pieces. Its about versatility, its about functionality and its about uniqueness as well
F.S: Where did you get inspiration for you new collection
Lennard: I get inspiration from the world around me. I see something i want to change it. I see something beautiful from nature and use that. Inspiration also comes from being dirty. I see a lot of people caught up in things being sterile and clean and i think its good to be dirty and i wanted my clothing to have that option. You don't have to feel that you have to step over the puddle but you can step into the puddle.
F.S: What advice can you give to a new designer.
Lennard: Don't do it ,( chuckles). Its a hard industry, if you are not prepared to starve don't go into it. You have to be extremely creative to come up with the different collections every year and you have to be extremely diligent on how you spend your time. If you are going to do it , do work with someone with experience and get valuable knowledge of the industry that way. If you can afford to go to school, you can do that as well. The idea that you are going to be a big hit very very unlikely. It takes generations before you can make it. It's not gonna happen overnight.
F.S: What can Winnipeg do , to support local designers.
Lennard: Support them , talk about them , tag them on social media , go to their shows. If you love what they do , go buy it and support them. Its one thing for people to say we love your designs but if people are not buying it then it doesn't work. Designers put a lot of work in their pieces.
F.S: Where can people get your clothing from.
Lennard: We have the online store right now, Portage place mall, Ordinary clothing in exchange and Style bar in Osborne village
Go check out Lennard Taylor's store on the 2nd floor of Portage Place or check out his website